Year of the Yeezy

Paige Gunther, Social Media Manager/Staff Writer

Kanye West released his new song “FACTS” for free on SoundCloud  just in time for the New Year. Dropping a song when the ball drops is an annual tradition for him. Last year, fans were treated to the track “Only One.” The song wrapped up his debut year as a fashion designer for his own Adidas line and received media attention for its attacks on Nike. Nike birthed the popular Yeezy Boost sneaker, before West signed with Adidas.

The hook of the song is worded “Yeezy, Yeezy, Yeezy, just jumped over Jumpman,” referring to the Nike Jordan line’s classic logo. In 2015, Adidas was all the hype when West signed with them. All 6 variations of Yeezys sold out immediately, and Nike had shoes sitting on the store shelf. He also raps, “Nike treat employees just like slaves, gave LeBron a billi’ not to run away,” referencing the company’s allegations about mistreating workers and their deal with LeBron James.

“FACTS” explains, “I ain’t drop an album, but the shoes went platinum,” since West has been in the shadows of the music world and instead placed a focus on fashion in 2015. In 2016, fans can expect the release of his new album “Swish.”