CoverGirl Announces First Male Spokesperson


James Charles google search

Liz King, Writer

CoverGirl is breaking boundaries and has just recently revealed the new face of CoverGirl; James Charles.

You may know James Charles as famous beauty guru on Youtube. He recently went viral for his senior portrait pictures when he posted them on Instagram. “The pictures looked so flawless,” Charles said .”So I retook senior photos and brought my ring light with me so my highlight would be poppin’. I love being extra.”

On Tuesday Katy Perry, one of the many spokespeople for CoverGirl, announced James Charles as the CoverBoy. Charles will be the face of the new line, “So Lashy!”, but soon he will be integrated into commercials and ads.

“All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception,” the beauty brand said in a recent release.

Congratulations James Charles! Continue to keep breaking boundaries.